Want an Edge With VC’s? Executive Coaching Can Make the Difference Between Success and Failure

Great athletes – like Tom Brady, Tiger Woods and LeBron James – didn’t achieve greatness by themselves. Instead, they had the help of many coaches, including ones focused on the mental aspect of the game.

The same need holds true for PropTech founders and their senior leaders.

VC’s are focused on TAM and time-to-market. They realize that a Founder’s ability to rapidly grow their company depends on their ability to concurrently grow their own problem-solving capacity. Having a coach on your team demonstrates to VC’s that you understand their concerns. And, differentiates you from other Founders seeking funding.

It’s difficult to achieve the success you want by yourself. That’s why you need an executive coach. Someone who can help you unlock success your way to overcome problems like:

· Overwhelm/time management

· Removing limiting beliefs

· Communicating simply and powerfully

· Changing or developing new behaviors

· Building the right team

· Fostering team collaboration and resolving conflicts

· Succeeding in a new role

· Developing leadership presence

· Influencing others

· Scaling rapidly

· Getting in front of prospects

But, what is an executive coach?

That’s what we’ll cover in this post. And, why it’s critical in today’s hypercompetitive PropTech market. But, first, let’s take a look at what an executive coach isn’t.

What Isn’t Coaching

Before diving into what an executive coach is, let’s take a look at some common misconceptions:

Consultant

Coaches are commonly confused with consultants. Companies bring on consultants to solve a specific problem. These experts study the problem. And, offer recommendations on how to solve it. After offering the recommendation, the consultant may stay on to solve the problem. Or, the company may choose someone else to implement the recommendations.

Advisor

Executive coaches also aren’t advisors. An advisor is someone who has experience in an industry or business development. A company will bring on an advisor to offer advice to CEOs or other senior leadership. Advisors use their experience to offer solutions that those being coached should implement.

What Executive Coaching Is

Executive coaches don’t tell you the solution. Or, offer advice on what to do. Instead, executive coaches help founders and senior leaders discover their own solutions. They do this by asking thought-provoking questions in a structured, methodical framework. These frameworks are unique to the problem being addressed. These challenging and intriguing questions are forward-looking and solution-based.

With these questions, executive coaches unlock the insight and wisdom of the person being coached. So, the founder or senior leader comes up with his or her own solution to the problem, with the guidance of the coach.

People often ignore advice they are given. But, they’re much more likely to implement their own solutions. So, executive coaching can often be more successful than experts giving advice.

Why Executive Coaching Is Critical to Success in PropTech

More and more PropTech companies are popping up every day. And, increased funding means you have less time to achieve success. So, you need a competitive advantage. That way, you get there faster than other companies.

Executive coaching can provide this advantage. It can help you approach problems in innovative ways. With executive coaching, you can increase your capacity, allowing you to do more. And, you can develop new ways of thinking that help you solve new problems you encounter.

It can also help you make the right decision the first time. For example, instead of hiring and firing employees every month, executive coaching can give you the insights needed to hire the right employee the first time. This saves you time and money. And, you can have the right team in place before other companies – increasing your chance of success.

Plus, executive coaching can help you improve communication. Especially with board members or investors. Being able to communicate with stakeholders not only avoids problems. It also means you can take advantage of their expertise to grow your company. So, you can grow faster than your competitors. Whatever challenge you’re facing, executive coaching can help you solve it. So, you move faster and achieve success sooner, before your competitors.

Wrapping It Up

Executive coaching can be your competitive advantage in the hypercompetitive PropTech market. But, only if you choose the right coach. PropTech Coaching Solutions has the experience and expertise you need to overcome any challenges and accelerate your path to monetization.

The best way to really understand the power of executive coaching is to try a complimentary session.

Get started finding your competitive advantage today with your free consultation with PropTech Coaching Solutions.